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EOTECH Celebrates Brittney Connochie’s Win at Crain’s Detroit Business Excellence in HR Awards

Plymouth, MI – June 2024 – EOTECH is proud to announce that Brittney Connochie, VP of Human Resources, has been honored with a Crain’s Detroit Business Excellence in HR Award for 2024. This recognition highlights EOTECH’s commitment to excellence and innovation in human resource management.

For years, Crain’s, a leading business news and information company with a portfolio of 24 media brands, has recognized Southeast Michigan’s outstanding human resource executives and teams. Brittney Connochie is nominated and awarded in the category of Innovations in Recruiting.

Brittney Connochie | VP of Human Resources

“EOTECH has worked hard over the last few years to improve its recruiting strategy to better select employees that fit and align with EOTECH’s vision,” said Brittney Connochie. “Things like team atmosphere, accountability, rewards and recognition, and staying true to core values have built and fostered an amazing culture and will continue to be our foundation for the future.”

Brittney Connochie has guided EOTECH employees through payroll system changes, differing state laws, three acquisitions, and a leadership turnover since 2019. Connochie and her team were forced to change recruiting methods and overtime plans to ensure they complied with state laws. Connochie also took steps to improve employees’ experience by introducing infertility and diabetes management benefits. And when the leadership team turned over at the start of the year, she fought to maintain employee satisfaction during the transition through surveys and follow-through.

“Brittney’s meticulous attention to detail — coupled with her unwavering commitment to the well-being of the team — has led to an environment of increased productivity, morale and overall workplace satisfaction,” said EOTECH CEO Joe Caradonna.

Based on nominations, a committee that includes Crain’s editors, a judging panel of experienced HR professionals, and former Excellence in HR Award recipients selected the winners. EOTECH was recognized specifically for its innovative approaches in recruiting. Other categories in the awards include:

  • HR Leader or Team of the Year
  • Innovations in HR
  • Improving Employee Well-Being
  • Fostering a Culture of Learning and Upskilling

This recognition underscores EOTECH’s dedication to not only finding the right talent but also nurturing a workplace environment that supports growth, well-being, and continuous improvement.

To learn more about Crain’s Detroit Business please go to And to learn more about EOTECH, its products, and job or career opportunities please visit

Headquartered in Plymouth, Michigan, EOTECH designs, manufactures, and markets the original Holographic Weapon Sight (HWS) and designs and distributes Vudu rifle optics, EFLX pistol sights, thermal and night vision systems, and laser devices. The world’s tier-one professional’s trust EOTECH’s full line of professional-grade optics to deliver unparalleled speed, accuracy, and reliability. Since 1996, EOTECH Holographic Weapon Sights (HWS) have been designed, developed, and manufactured in the US. In 2016, EOTECH expanded its optics line by introducing the Vudu line of premium magnified optics designed to cater to the most sophisticated of users. Our exacting standards demand continued focus on product quality, not quantity, ensuring that the highest specifications are not only met but exceeded. Every optic manufactured is treated as if it will be the one that will face a life and death situation. When there are zero margins for error, there is only one clear choice – EOTECH.

John Bailey | VP of Marketing I

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Clawson, MI 48017
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